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There are many ways to get backlinks, but quality is another thing ....
Therefore, to make your work easier, I am going to tell you the best techniques to get quality inbound links and avoid penalties.
Also, do not forget to always take into account the characteristics that a good backlink must have so as not to waste time.
1) Quality content
Publish articles with valuable content on your blog to attract the greatest number of people and have them share it on social networks or on their own blogs.
Downloadable guides, tutorials or ebooks are a good option to get quality backlinks easily.
2) Guest blogging
It consists of writing a post on a blog external to yours as a guest author. In exchange, you will receive one or two links to the URLs you choose on your website.
The ideal is to make a list with the blogs referring to your sector and order them by total traffic, domain authority and community.
In this way you will be able to know the pages to get more interesting quality links.
3) Lists and rankings
If you create a list or ranking on a certain topic and include other bloggers or professionals, it will help you to create relationships with them.
This is a highly valued, linked type of content that is often shared a lot, so if you also add a dissemination and promotion plan, the result is usually very positive.
Share your own post and that of others on the different social networks, interact with people in your sector, leave comments, create lists on Twitter, etc.
But above all, attend conferences in your sector and work on relationships in a personal and close way.
Conduct and publish interviews with professionals or references in the sector on your blog to strengthen relationships with them, get them to link you and share your content with their community.
Also, in a way to get links, it can also be a way to attract qualified traffic from YouTube.
6) Participate in podcasts:
You can participate as a guest in podcasts of other people or colleagues in your sector to get a link in return (and visibility).
In addition, podcasts often include links to articles that you mentioned during the interview, so if you mention any of yours, it is a good way to get those additional links.
7) RSS aggregators
News aggregators allow you to publish content from your blog and get a link.
Their links are usually nofollow, but they will still help you to bring traffic to your website.
Some examples can be: Marketing Fan, Nuzzel, Marketer Top, Taringa, etc.
8) Comments on other blogs
Most blogs and newspapers include a section to include a comment. In it they usually ask for the name, email and website of the user (link).
But most of them include the nofollow attribute, so you will have to detect which ones it does not include and take advantage of it to put your website.
9) Help other websites:
Although it may take longer than other options, it is one of the most effective techniques to get a backlink.
Analyze the website or blog of a professional in your field and detect any errors that you can easily solve.
Get in touch with him and offer your help selflessly. Then, tell him if it is possible to include a link to your website. The safest thing is that it does not cause you any problem.
10) Detect mentions
See if on any website they have mentioned you (your brand, name or website) and have not put a link.
Kindly ask them to link to your website and don't forget to thank them for the mention.
Look for forums related to the theme of your blog and make sure they are reliable.
Place the link of your website in the public profile, signature or forum post.
12) Images or infographics
Designing your own infographics or images for the articles on your website will bring you many advantages.
If they are attractive and instructive, many sites will want to use them to illustrate or expand the information of their contents.
If you notice that any website has used a photo of you and has "forgotten" to include the original source, remind them to link to your content.
Try to put your website in quality directories, which are reliable, accepted by Google, with authority and relevance for users.
14) Broken links
Detect broken links on other websites with the help of tools such as Broken Link Check, W3C Link Checker or Screaming Frog.
Then propose to change that link for another to your website or simply include one to return the favor.
15) Spy on the competition
Use tools like Ahrefs, Open Site Explorer or Majestic SEO to see where your competition is getting links from.
It is quite easy and fast!