Free Keyword Position Checker

Search Engine Optimization

Keyword Position Checker

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Keywords :

Check Positions upto :


Enter keywords in separate line.



About Keyword Position Checker

keyword position checker

“Keyword” is basically just a synonym for “search term”. In particular, however, this means search queries that are frequently typed in by users on Google or other search engines in order to obtain certain information, to solve a problem, to buy a product or ... However, a distinction is essentially made between 3 different keyword categories, which differ greatly in their properties:

Which keyword categories are there?


Search intention

Search volume

Conversion rate


Short tail keywords

Very general, only 1-2 words




Mid tail keywords

Somewhat more specific, about 2-3 words



"Buy shoes"

Long tail keywords

Very specific, e.g. a specific question



"Ladies shoes winter leather brown"

So you see: The more specific the search intention, the lower the search volume of a keyword, but the conversion rate increases. Actually logical, because if the searcher finds exactly what he was looking for on the website, it increases the likelihood that he will also buy.

Why do you do a keyword analysis?

A keyword analysis - i.e. the research, evaluation and structuring of relevant keywords for your own website - always forms the basis for a successful SEO strategy. It is therefore right at the beginning and aims to find those search queries with which the potential target group is looking for their own products.

In this case, the keyword research specifies the entire website structure. An SEO keyword analysis can also be carried out specifically for a current blog article or a new landing page.

However, the goal of the research is always the same: you want to find out what is frequently goggled and as a result deliver the right content for it on your website.

In addition, extensive keyword research also answers the following questions:

  • How difficult is it to rank top for a particular keyword?
  • How much traffic will a top ranking generate for this keyword?
  • Which content is relevant for this keyword?
  • Do users of this keyword also have the potential to become customers?

How do you do a keyword analysis?

Step-by-step guide to keyword analysis

Now let's take a look at how to do a step-by-step keyword analysis. Even if you have no previous knowledge, you will find your way around this guide well. We'll give you all the basics and throw in some valuable insider information for you here and there.

Know the target audience

No content marketing strategy can work without knowing your target audience very well. After all, what's the use of a lot of traffic that isn't even looking to buy your product? Many companies therefore also work with so-called buyer personas. These are made up people who represent their own target group in a very stereotypical manner.

Work with buyer Personal Preferences

Working with Buyer Personas is also highly recommended for keyword research, as this way you can better understand the challenges, difficulties and motivations of your customers and develop a kind of empathy. This is the absolute key to a successful SEO or marketing strategy.

If you already have a customer base, this can serve as the basis for your buyer persona. However, if you are brand new to the market, you should give at least the following characteristics of your target group:

  • Surname
  • Demographic data
  • Interests and buying behaviour
  • Abilities and knowledge
  • Professional background
  • Personality traits
  • Challenges and difficulties

Know the customer journey

It is just as revealing to look at the typical customer journey in advance. Because this also provides information about which content could be interesting, appealing or useful for your users in a certain phase. Depending on which phase the potential buyer is in, he also uses different keywords.

The potential buyer goes through the following phases during the customer journey:


Search intention

Conversion rate


Short tail keywords

Very general, only 1-2 words



Mid tail keywords

Somewhat more specific, about 2-3 words


"Buy Apple"

Long tail keywords

Very specific, e.g. a specific question


"Gents shoes winter leather Black"


Takeaway: Before you start with the specific keyword analysis, you should create at least one buyer persona and define the typical customer journey of your customers.

Understand search intent

By defining your target group more precisely, you automatically create the basis for understanding the exact search intent of your customers. Because every user always enters a search query with a certain expectation. This is also referred to as the user intent.

Only if these expectations are optimally met does a site have a chance of ranking top. The search intention therefore specifies which content and which content form are relevant for a specific keyword. Based on the search intention, a distinction is made between the following types of keywords:

Keyword types by search intention

Example keyword


Content form

Informational keywords

"What helps against back pain"

Detailed information

Advice guide blog article

Transactional keywords

"Adobe Illustrator Download"

Possibility of direct action

Landing page resource lists

Commercial Investigation Keywords

"Gents shoes"

Selection of products Product presentation

Shop category pages Shop product pages

Navigational keywords

"Sanative Article Keyword Analysis"

Specific page

Landing page blog article

Brand keywords


Brand information

Home page

News keywords

"American President"


Blog article

Local keywords

"Family doctor New York"

Address business card

Home page

But how do you find out what search intention is behind a particular keyword? By simply goggling. Because Google shows exactly what the user wants. Take a closer look at least the top 3 search results for a keyword and look for similarities. Are you only talking about advice texts, but you are looking for a keyword for your landing page? Then you'd better keep looking.

Key Takeaway: The so-called user intent specifies which content and which content form are relevant for a specific keyword. By understanding the search intent behind a keyword, you are one step ahead of your competition.